Ideas - Micam Mag

101 EDITIONS
FEBRUARY 22 – 24, 2026 / FIERAMILANO (RHO)

Ideas-

Tech innovations that make a real impact

Personal AI. The algorithm looks at your foot

Alberto Mattiello pictures the next evolution of the footwear consumer

Telling stories to sell. How brand websites are evolving

Premiata brings together storytelling, immersive UX and AI-generated content on a single platform

Fashion tech startups shift up a gear

From supply-chain data to digital fitting: the new pillars of footwear innovation

Fashion manufacturing will have to speak the language of digital

Technology, data and vertical integration at the heart of redefining the Italian supply chain

E-commerce and the ‘value network’ it generates

Every euro spent online triggers a further 5.6 across the entire production chain: e-commerce strengthens the whole economic fabric

The Civilisation of Machines. The Supply Chain Comes Before the Product

A Permanent Round Table Between Technology, Materials and Finished Product Has Been Proposed

How to Talk About Your Product So It Stands the Test of Time

Through his Sangi Observatory, Pietro Franceschi tells the ‘behind-the-scenes’ story of how a shoe is conceived, created, designed, and brought to life

How the Story of Fashion Products is Changing

A product that ages well is, by its very nature, already sustainable

The shoe: from ‘object’ to active ‘subject’

How to transform the shoe into an object designed to endure over time

With Solaya, ‘3D retail’ is born from the smartphone

How to generate realistic 3D models for immersive experiences that engage customers online

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